Designing customer experiences


  • Our Parampara

    Kersy Katrak, our Founder and Chairman built some of the richest creative cultures this country has ever seen: 
    MCM, Trikaya, Rediffusion, Enterprise, Lintas in its heyday.

    The Republic is his youngest and most beloved child. 


    Our Structure

    The Republic is run by 23 creative and planning minds from backgrounds as diverse as journalism, graphic design, theater, film, calligraphy, direct marketing and advertising.

    Plus a Labrador Retriever and a Miniature Beagle.


    What do we do

    The Republic is in the business of designing customer experience.  

    We know the young, affluent, wired, urban consumer because we are the young, affluent, wired, urban consumer.

    It is a demographic whose relationship with brands is so new, it demands that the rules of conventional marketing 
    be re-written.